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PROJECT

ProCanna PAC

Cannabis legislation political action committee.

THE MISSION

To create a platform which conveys the story and plight of the organization while showcasing the innovative world of cannabis. Creating an innovative user experience which tells a story while directing users to "Call To Action" areas to gain traction and raise donation frequency.

THE CLIENT

ProCanna PAC

INDUSTRY

Non-Profit; Politics; Cannabis

DELIVERABLES

  • Front End Development
  • Back End Development
  • Branding
  • Social Media Marketing

KEY IDEA

To create a platform which allows users to immerse themselves in the story and mission of ProCanna PAC, all while being drawn in by the animations and artwork.

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Web Design & Development

We created a dynamic and interactive web platform for the ProCanna PAC cannabis reform group. The web platform served as an online hub for the group's many activities and campaigns fighting for cannabis reform across the United States. The platform featured a variety of tools and resources for users, and featured breath taking artwork and animations. The platform was a vital tool in helping the ProCanna PAC achieve its goal of bringing about comprehensive cannabis reform nationwide.

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Marketing & Advertising

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Logo Design & Branding

The brand designers at Auva Creative have years of experience in the industry and have created a memorable logo for Auva Creative. ProCanna PAC has a strong focus on creativity, and the logo is a reflection of that. Auva Creative's work stands out from the competition because of the high quality of our work.

THE RESULT

A cutting edge story telling user experience which incorporates innovative animations, eye-catching graphics, and deep story telling. From the landing page to the contact page, this site takes users on a journey through the fight for a change in cannabis legislation. The static "Call To Action" areas led users to click and donate at higher rate, and also led to more email subscriptions which raised brand awareness and outreach capabilities.

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Miami, FL
claudel@auvacreative.com